How often have you received an e-mail or message saying – Hello, I am Joe Blogs and I am so excited to get to know you, why not pop over to my website and.…I know you have because I have, in fact I have probably been the guilty party. In fact I do believe that I have a direct message exactly like that set up to thank people who follow me on Twitter….damn!
Phew! Just got back from Twitter and changed all my thank you messages!
So how can you build a rapport with someone enough to get them to buy from you?
First you need to build up your profile.
It is very important that you have your own website or Blog where people can read all about you, your exploits and expertise.
Nowadays it is very easy to set up a blog and if you sign up to Wordpress, for a small monthly fee, you can create as many websites or Blogs as you want. They have great templates and with a little knowledge it is simple to create a seriously professional looking website.
You should then join some great professional networking groups such as LinkedIn, Ecademy and Plaxo.
So what should your profile look like?
Remember, your profile is to promote you first then your business second.
Below are 6 the most important factors when creating your profile:
1. Your profile must have a picture of you, I can not stress this enough!
2. If, like me, you are self taught and your education history is not outstanding then leave it out.
3. The important part of your profile is your work experience. This is where you must not be afraid to “BIG” yourself up. I am not saying that you should lie, I am saying that you should accentuate!
Here is an example:
Pat Sutton – 2000 – 2009 Marketing Director – Advantage Business Angels
or
Pat Sutton – 2000 – 2009 Marketing Director – Advantage Business Angels where Sutton was instrumental in securing more than £21 million of investment for small to medium sized companies.
4. Your hobbies and interests. Here you should mention all the things you are passionate about. If someone is looking at your profile and teetering on the edge of contacting you and you happen to mention that you love James Taylor’s music and so do they then it could well push them over the edge. Be-careful though if you have controversial tastes, you don’t want to lose them because they don’t agree with you on something.
5. Where you are based. If your product or service is aimed at the local market then of-course it is advisable to mention that you are local, in fact it is imperative, but if your product is for a national or even world wide audience then I would not publish your locality.
6. Your expertise. It is important that people see you are an expert and a leader but they must also see you as approachable and friendly.
Very important – be careful once you have made that first contact with someone, too many people jump in with the hard sell before they have built a relationship.
Learn about them first, you do this by learning to listen. How many of us wait with baited breath to jump into a conversation with a witty comment. You literally spend all the time people are talking to prepare yourself for your contribution to the conversation rather than really listening to what they are saying.
Listening is power – if you listen you will learn what others want. A good sales person will use the information deemed from listening to create follow up questions. So listen in order to understand. Once you have listened then follow up with questions, this makes people feel important. If you have made them feel more important you are on the right track to creating a positive relationship.
So:
1. Listen – to hear them, not to give you an “in” to speak.
2. Listen – to remember, nothing makes more of an impact than you remembering important details and then building a conversation around those details.
3. Listen – to boost their ego, nothing is more of a favourite topic than talking about one’s self. Encourage them to talk about themselves.
4. Listen – So that you will learn what is their pain and you can then show them ways to help relieve the pain.
This is my magic formula – First create a profile that people will be drawn to.
Build relationships because relationships are the key to profit.
Make contact, communicate, listen and remember. At the right time, use the power of the follow up question to show them the way to relieve their pain.
Pat Sutton is the author of “The Image Attraction System” http://www.theimageattractionsystem.com/
Thursday, 15 October 2009
Tuesday, 29 September 2009
Friday, 25 September 2009
12 things to be thankful for.
...for the taxes you pay because it means that you're employed.
...for the mess to clean up after a party because it means you've been surrounded by friends.
...for the clothes that fit a little too snug because it means you have enough to eat.
...for the shadow that follows you everywhere because it means you're out in the sunshine.
...for a lawn that needs mowing, windows that need cleaning and gutters that need fixing because it means you have a home.
...for all the complaining you hear about the government because it means we have freedom of speech.
...for the spot you find at the far end of the car park because it means you're capable of walking.
...for the person who sings loud and off key because it means you can hear.
...for the piles of washing and ironing because it means you have clothes to wear.
...for weariness and aching muscles at the end of the day because it means you've been productive.
...for the alarm that goes off in the early morning hours because it means that you are alive.
...for getting too much e-mail because it means you must have people who are thinking of you.
Can you think of any more?
Pat Sutton is an Authorised Representative of LifePath Unlimited, visit her website at http://www.thisbusinessrocks.co.uk/ she is giving away a great e-book, "The Untold Secrets of Internet Marketing" and as an extra bonus she has included 25 Killer Marketing Articles.
LifePath Unlimited is a “work at home” business opportunity that embraces the philosophy of “The Laws Of Attraction”.
...for the mess to clean up after a party because it means you've been surrounded by friends.
...for the clothes that fit a little too snug because it means you have enough to eat.
...for the shadow that follows you everywhere because it means you're out in the sunshine.
...for a lawn that needs mowing, windows that need cleaning and gutters that need fixing because it means you have a home.
...for all the complaining you hear about the government because it means we have freedom of speech.
...for the spot you find at the far end of the car park because it means you're capable of walking.
...for the person who sings loud and off key because it means you can hear.
...for the piles of washing and ironing because it means you have clothes to wear.
...for weariness and aching muscles at the end of the day because it means you've been productive.
...for the alarm that goes off in the early morning hours because it means that you are alive.
...for getting too much e-mail because it means you must have people who are thinking of you.
Can you think of any more?
Pat Sutton is an Authorised Representative of LifePath Unlimited, visit her website at http://www.thisbusinessrocks.co.uk/ she is giving away a great e-book, "The Untold Secrets of Internet Marketing" and as an extra bonus she has included 25 Killer Marketing Articles.
LifePath Unlimited is a “work at home” business opportunity that embraces the philosophy of “The Laws Of Attraction”.
Sunday, 20 September 2009
Viral Marketing is the new name for "Word of Mouth".
What is real Viral Marketing?
It is campaigns that use all the people you know to pass on to all the people they know who then pass on to all the people they know and so on and so on.
It is linked exclusively to the digital world but I see it as a new twist on an old marketing technique, namely "Word of Mouth".
But do remember, if it ain't good then no one will pass it on!
What we have on the internet that we don't have in the offline world is the ability to contact many people at the same time and know that they have actually seen our offering.
The internet has made it possible to pass information from person to person at practically no financial cost although be warned that the cost in time and effort can be quite significant.
So here are a few tips for items that may interest people enough to encourage them to pass on.
One word of caution, people often dive into Social Media and Viral Marketing just to sell. This is not the way to do it, you must "give" something to "get" something, the same applies in everything you do whether it be online or offline.
If at first it doesn't succeed.......change it and try again.
There is nothing that is a more certain sign of insanity than to do the same thing over and over and expect the results to be different...Einstein
Of-course, what ever it is that you send out don't forget to add your bio or at least your contact details as a footnote.
Pat Sutton,
http://www.patsutton.com/
Join PeopleString to earn money from the internet. This is a "no brainer" and it's FREE no catches honest!
If ever anything is likely to go Viral it is this business and you could be in at the beginning!
It is campaigns that use all the people you know to pass on to all the people they know who then pass on to all the people they know and so on and so on.
It is linked exclusively to the digital world but I see it as a new twist on an old marketing technique, namely "Word of Mouth".
But do remember, if it ain't good then no one will pass it on!
What we have on the internet that we don't have in the offline world is the ability to contact many people at the same time and know that they have actually seen our offering.
The internet has made it possible to pass information from person to person at practically no financial cost although be warned that the cost in time and effort can be quite significant.
So here are a few tips for items that may interest people enough to encourage them to pass on.
- Tell a great funny story. Be sure to tell something that is generic and not sexist, in other words something that will not alienate half your audience.
- Pass on some great inspirational quotes, don't forget to credit the authors.
- A good article. This can generate millions of readers over time so make sure that the subject is "ever green".
- Give something away like a free e-book.
- Complement someone, they will love it and may well add you to their website as a case study or at least re-tweet your comment, this is a great way to leverage other people's marketing efforts.
- Remember, people buy from people, make yourself interesting and give people the opportunity to look into you deeper to get to know you; they are then far more likely to buy from you!
One word of caution, people often dive into Social Media and Viral Marketing just to sell. This is not the way to do it, you must "give" something to "get" something, the same applies in everything you do whether it be online or offline.
If at first it doesn't succeed.......change it and try again.
There is nothing that is a more certain sign of insanity than to do the same thing over and over and expect the results to be different...Einstein
Of-course, what ever it is that you send out don't forget to add your bio or at least your contact details as a footnote.
Pat Sutton,
http://www.patsutton.com/
Join PeopleString to earn money from the internet. This is a "no brainer" and it's FREE no catches honest!
If ever anything is likely to go Viral it is this business and you could be in at the beginning!
Thursday, 17 September 2009
I know it's hard but you need to make that call sometimes!
An online business is probably the cheapest way to start a home business but don't think that you should work any less at it then any other business.
Online doesn't mean no human interaction. We can all learn to make videos and to write great copy but you still need to pick up that phone occasionally.
True, introverts have many tools on the Internet to be able to interact without ever having to talk to anyone. They have the social media networks like Facebook and LinkedIn. They have blogs, group networking and chat sites. In fact these days they can get away without ever having to communicate face to face with anyone if they so want.
When I decided I was going to find an online business I picked some of the best ones to research but was only impressed with the representatives who actually took the trouble to call me for a chat. If they called and I was not available then they would call again, their persistance impressed me, not annoyed me, after all I was interested in the business; I was the one who wanted to change my financial situation.
So when do you think is the right time to make that call?
Of-course, if your Network Marketing business relies on the hard sell then you need to make the call as soon as as you can.
But if you are calling just to introduce yourself and to have a chat with your prospect; to talk to them about their plans and what they want from the business, then I would say sooner is still better than later.
Even when your system is doing a pretty good job of engaging with your prospect it can not take the place of human interaction. So listen to your instinct and don't be afraid to take a risk. I can honestly say that I have never had a bad experience with my prospects on the telephone, they are always very nice even when they are not really interested.
If you have read The Slight Edge by Jeff Olson then you will know that it is the small things that are so easy to do that make a difference but the trouble is that they are so easy not to do. How many times have you made an excuse like, I'll do it later, I've got a headache or they're probably in bed?
He who refuses to embrace a unique opportunity loses the prize as surely as if he had FAILED, Napoleon Hill.
So "Nervous" you may be but believe in what you are offering to these lucky people. If you are passionate about the product then they will sense that and your "magnetic attractiveness" will draw them to you.
Remeber don't imagine the worst scenario; it's wasted energy; it's not going to change anything is it?
So get on that phone and "smile and dial"!
Pat Sutton - Authorised Representative of LifePath Unlimited
Website http://www.ThisBusinessRocks.co.uk
Tel: +44(0)7765111053
Online doesn't mean no human interaction. We can all learn to make videos and to write great copy but you still need to pick up that phone occasionally.
True, introverts have many tools on the Internet to be able to interact without ever having to talk to anyone. They have the social media networks like Facebook and LinkedIn. They have blogs, group networking and chat sites. In fact these days they can get away without ever having to communicate face to face with anyone if they so want.
When I decided I was going to find an online business I picked some of the best ones to research but was only impressed with the representatives who actually took the trouble to call me for a chat. If they called and I was not available then they would call again, their persistance impressed me, not annoyed me, after all I was interested in the business; I was the one who wanted to change my financial situation.
So when do you think is the right time to make that call?
Of-course, if your Network Marketing business relies on the hard sell then you need to make the call as soon as as you can.
But if you are calling just to introduce yourself and to have a chat with your prospect; to talk to them about their plans and what they want from the business, then I would say sooner is still better than later.
Even when your system is doing a pretty good job of engaging with your prospect it can not take the place of human interaction. So listen to your instinct and don't be afraid to take a risk. I can honestly say that I have never had a bad experience with my prospects on the telephone, they are always very nice even when they are not really interested.
If you have read The Slight Edge by Jeff Olson then you will know that it is the small things that are so easy to do that make a difference but the trouble is that they are so easy not to do. How many times have you made an excuse like, I'll do it later, I've got a headache or they're probably in bed?
He who refuses to embrace a unique opportunity loses the prize as surely as if he had FAILED, Napoleon Hill.
So "Nervous" you may be but believe in what you are offering to these lucky people. If you are passionate about the product then they will sense that and your "magnetic attractiveness" will draw them to you.
Remeber don't imagine the worst scenario; it's wasted energy; it's not going to change anything is it?
So get on that phone and "smile and dial"!
Pat Sutton - Authorised Representative of LifePath Unlimited
Website http://www.ThisBusinessRocks.co.uk
Tel: +44(0)7765111053
Monday, 14 September 2009
Do your customers find you attractive?
Does your business profile "you" first or your product first?
People buy from people! You should not think that showcasing your business on a website changes the rules; people want to see who they are buying from.
If you want customer loyalty then you need to make sure that your customer sees you as an expert and as a leader.
These are the principals of "Attraction Marketing" it is where you are leading not selling. You need to give good value and great service all the time to create relationships and life long, referring customers.
If you really want people to be drawn to you then you need to show your passion in everything you do. You are "magnetically attractive" to people when you show your passion for your work.
So how can you attract customers so that they really want to buy from you?
1. You need at least one great picture of yourself, but even better, pictures of you with your pets, your family, your friends. Your prospects need to relate to you as a normal happy person.
2. You need to lead them to a solution for their needs, not sell to them. You do this by example, by showing them where you were before and where you are now.
Were there any obstacles you had that hindered your own success? It is almost certain that your prospect will relate to them. You need to show them how you overcame those obstacles.
3. "You" is the magic word, for every time you talk about yourself you need to talk about what you can do for your customer. Example wording could be, "YOU" can change your life... "YOU" will gain more income... "YOU" have come here because... I will help "YOU".....
4. Utilise Social Media, such as Facebook, LinkedIn, YouTube. It has made the world smaller and much easier to access! It has made consumers feel more personally connected. Giving your business a personal face allows you to stand apart in the market.
5. They say that everyone will have their 15 minutes of fame. Now with the internet you can create your own fame but remember, be honest, be open and have integrity and you will go a long way.
Pat Sutton - http://www.InternetMillionaireSecrets.biz
People buy from people! You should not think that showcasing your business on a website changes the rules; people want to see who they are buying from.
If you want customer loyalty then you need to make sure that your customer sees you as an expert and as a leader.
These are the principals of "Attraction Marketing" it is where you are leading not selling. You need to give good value and great service all the time to create relationships and life long, referring customers.
If you really want people to be drawn to you then you need to show your passion in everything you do. You are "magnetically attractive" to people when you show your passion for your work.
So how can you attract customers so that they really want to buy from you?
1. You need at least one great picture of yourself, but even better, pictures of you with your pets, your family, your friends. Your prospects need to relate to you as a normal happy person.
2. You need to lead them to a solution for their needs, not sell to them. You do this by example, by showing them where you were before and where you are now.
Were there any obstacles you had that hindered your own success? It is almost certain that your prospect will relate to them. You need to show them how you overcame those obstacles.
3. "You" is the magic word, for every time you talk about yourself you need to talk about what you can do for your customer. Example wording could be, "YOU" can change your life... "YOU" will gain more income... "YOU" have come here because... I will help "YOU".....
4. Utilise Social Media, such as Facebook, LinkedIn, YouTube. It has made the world smaller and much easier to access! It has made consumers feel more personally connected. Giving your business a personal face allows you to stand apart in the market.
5. They say that everyone will have their 15 minutes of fame. Now with the internet you can create your own fame but remember, be honest, be open and have integrity and you will go a long way.
Pat Sutton - http://www.InternetMillionaireSecrets.biz
Tuesday, 1 September 2009
How to heal yourself naturally - Old Ones But Good Ones!
Natural remedy for Asthma:
Mix 1-teaspoon honey with ½ teaspoon cinnamon and take at
night before going to bed.
Bladder Infection:
Take a bag of fresh or frozen cranberries and boil them in
water until they fall apart. Puree, Cool and drink. Don't
add sugar but a touch of honey is okay! This remedy is also
useful for people with kidney problems.
Eczema:
Rub a whole nutmeg against a smooth stone slab with a little
water and make a paste. Apply on affected parts. (Note: It
is believed by some rural, old fashioned practitioners that
instead of water, one's own early morning saliva can be used
for better results.)
Headaches and almost any kind of chronic pain:
6 ounces of hot milk or hot water mixed with 2 Tablespoons
of Turmeric. Stir and drink three or four times a day for
pain.
Water is something we all have easy access to and tend to
take for granted, but it can be a convenient, inexpensive
way to make ourselves feel better. Try this invigorating
treatment to help banish or ease the symptoms of colds,
pneumonia, and bronchitis. After a hot bath or shower, dip a
terry washcloth or towel into cold water, about 50-60
degrees F. Wrap the cloth around your fist and use it to rub
your other arm vigorously, starting at the fingers and
working up to your shoulder. Switch the cloth to your other
fist and repeat the rubbing on your opposite arm. Then move
on to your feet, legs, abdomen and chest. Dry off with a
towel, using the same vigorous movements. Skin should be
pink, and you should feel totally refreshed! An extra
benefit of this treatment is the exfoliating of the top
layer of dull, dead skin cells, which will make you look as
well as feel better! To improve circulation and increase the
exfoliation benefit, add sea-salt to the cloth as you rub.
The water from your tap can also be used to treat insomnia,
menopausal hot flashes, and agitation. For these conditions,
try a 'neutral' bath, immersing yourself in a tub of water
slightly below body temperature. Soak for about 20 minutes,
adding water occasionally to maintain the temperature, if
necessary.
Love Ruth from Harmony Stable
I am a 40 year old mother of 3 young children. I am a tarot reader and spiritual healer and a Kundalini Reiki Master.
I have my own business offering these services and psychic development, life coaching and meditation classes and more!
Please Visit My Website http://www.harmonystable.co.uk
Mix 1-teaspoon honey with ½ teaspoon cinnamon and take at
night before going to bed.
Bladder Infection:
Take a bag of fresh or frozen cranberries and boil them in
water until they fall apart. Puree, Cool and drink. Don't
add sugar but a touch of honey is okay! This remedy is also
useful for people with kidney problems.
Eczema:
Rub a whole nutmeg against a smooth stone slab with a little
water and make a paste. Apply on affected parts. (Note: It
is believed by some rural, old fashioned practitioners that
instead of water, one's own early morning saliva can be used
for better results.)
Headaches and almost any kind of chronic pain:
6 ounces of hot milk or hot water mixed with 2 Tablespoons
of Turmeric. Stir and drink three or four times a day for
pain.
Water is something we all have easy access to and tend to
take for granted, but it can be a convenient, inexpensive
way to make ourselves feel better. Try this invigorating
treatment to help banish or ease the symptoms of colds,
pneumonia, and bronchitis. After a hot bath or shower, dip a
terry washcloth or towel into cold water, about 50-60
degrees F. Wrap the cloth around your fist and use it to rub
your other arm vigorously, starting at the fingers and
working up to your shoulder. Switch the cloth to your other
fist and repeat the rubbing on your opposite arm. Then move
on to your feet, legs, abdomen and chest. Dry off with a
towel, using the same vigorous movements. Skin should be
pink, and you should feel totally refreshed! An extra
benefit of this treatment is the exfoliating of the top
layer of dull, dead skin cells, which will make you look as
well as feel better! To improve circulation and increase the
exfoliation benefit, add sea-salt to the cloth as you rub.
The water from your tap can also be used to treat insomnia,
menopausal hot flashes, and agitation. For these conditions,
try a 'neutral' bath, immersing yourself in a tub of water
slightly below body temperature. Soak for about 20 minutes,
adding water occasionally to maintain the temperature, if
necessary.
Love Ruth from Harmony Stable
I am a 40 year old mother of 3 young children. I am a tarot reader and spiritual healer and a Kundalini Reiki Master.
I have my own business offering these services and psychic development, life coaching and meditation classes and more!
Please Visit My Website http://www.harmonystable.co.uk
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