"How Can YOU Double Your Online Business's Success?"

"How Can YOU Double Your Online Business's Success?" - this is probably the one thing that every online business owner wants.

The answer is easy - Double your traffic or if you can't double your traffic then double your conversion rate.

Let's say you have a conversion rate of 2% (that would collate to 2 sales for every 100 visitors) and you get 50 visitors a day - that means you're getting 1 sale a day. So what would happen if you increased your traffic to 200 visitors a day? You could get 4 sales a day. You can also get the same results - with your existing traffic - by doubling your conversion rate (that would collate to 2 sales for every 50 visitors).

Here are 5 ways to double your conversion rate:

(1) Direct Response: Make sure your website is a 'Direct Response Website', (DRW). A DRW is a website where the only options are to buy, register details, or leave the site. The more options you give your visitor, the less likely they are to buy.
(2) Free E-Books: Include Free E-Books as bonus gifts with your product. This can easily double your sales - especially if the Free E-Books are genuinely useful.
(3) Testimonials and case studies: Make sure you have plenty of these on your website. Preferably, they should be from customers who have achieved great results. Remember these should be real not made up, I am a firm believer of being truthful, (I do not believe in the "Fake it to Make it philosophy).
(4) Follow Up: You've probably heard this over and over again but it's worth repeating - people have to see your message about 7 times before they buy. The biggest mistake you can make is to try and sell your product on the first contact alone, it just doesn't work.
(5) Working old leads: It's no secret that successful businesses make up to 80% of their sales from previous customers. Why? Because people who have either bought from you before or have a relationship with you are much more likely to buy from you again (they know you, they trust you, they were happy with your product). The hard work in marketing is getting a customer. Once you have a customer, they'll buy from you over and over again. Contact your previous customers and let them know about your products.



E: patsutton@patsutton.com Website: http://www.patsutton.com/